New Chrysler CEO Sergio Marchionne hasn’t been talking much since the company emerged from bankruptcy on June 2. While rival General Motors has come out with an aggressive advertising campaign that attempts to get skeptics to look at its new cars, Chrysler has stayed under wraps. But Marchionne did take the microphone after sales came out on Oct. 1 and showed that he has a realistic view of Chrysler’s place in the world.
Chyrsler 200cThe question is, what will built that future? The company has only the Jeep Grand Cherokee and Chrysler 300 sedan coming in the near future. Both look good but neither of them are game changers. In 18 months or so, Fiat will have some of its cars coming. We’ll see how those cars do. Americans know little about Fiat cars and too few consumers shop Chrysler and Dodge dealerships for compact cars and family sedans. To show a better tomorrow, Marchionne will have to reveal some real surprises with his November plan
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