GM offers 60-day, cash-back guarantee

Board chairman to pitch four brands in major ad campaign
Robert Snell / The Detroit News
General Motors Co., trying to woo consumers after a trip through bankruptcy, will launch a new advertising campaign Monday touting a 60-day money-back guarantee featuring GM Chairman Ed Whitacre.

The move is a bid to boost slumping sales and market share at a crucial time for the automaker, and for GM executives under government pressure to improve the company's fortunes.

GM, which received $50 billion in federal aid, is pouring millions into the "May the Best Car Win" campaign. The promotion will urge consumers to try 2009 and 2010 models from one of the automaker's four core brands -- Chevrolet, Cadillac, Buick and GMC. Anyone who is unhappy with their purchase can return the vehicle within 60 days....More

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Chrysler News:Chrysler 200c EV concept offers social networking capabilities

The Chrysler 200c EV concept vehicle, revealed today at the North American International Auto Show in Detroit, would offer social networking capabilities that could wirelessly connect drivers to friends in other vehicles.

The vehicle's personalized profile system would interact with Web sites such as Facebook and Twitter, said Frank Klegon, Chrysler's executive vice president of product development. Passengers could surf the Internet, scroll through a library of songs or other media, and find traveling information.

Chrysler's vehicle would be able to travel 40 miles without using gasoline - the same fuel economy General Motors is promising with the Chevrolet Volt extended-range electric vehicle.


But the heavy emphasis on interior electronics and design illustrates an increasing focus in the industry on combining great design with alternative powertrain technology under the hood.

Klegon said the 200c EV would present a "seamless, harmonious link between the vehicle and the home or your office."...More

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