Chrysler seeks luxury market, but analysts see tough sell

Chrysler Group LLC wants to push its namesake Chrysler brand upscale

The automaker is eyeing a position "a notch above Lincoln, a notch above Cadillac," Chrysler brand chief Peter Fong told reporters at the Frankfurt Motor Show last month.

The Auburn Hills automaker declined to comment further as it prepares an overall business and product plan expected to be made public in November---...More