Toyota's reputation takes a costly hit

Damage to name may top millions for repairs, analysts say

The cost of Toyota Motor Corp.'s two high-profile recalls totaling 9 million vehicles may run as high as $2 billion, analysts say.

But the final tab for Toyota's sudden fall from grace in the United States, its most lucrative market, may be even higher.

"It's definitely in the billions, and it includes the cost of fixing the problems and the additional incentives that Toyota will have to offer at least the rest of this year," said Jesse Toprak, an analyst with auto pricing firm TrueCar.com....More







From The Detroit News: http://www.detnews.com/article/20100203/AUTO01/2030328/1148/rss25#ixzz0eV82PZH7